Our team were thrilled to be invited by the NBA to get involved with their NBA Crossover event recently in London’s Shoreditch, as the Footlocker-approved barbershop.
The NBA Crossover exhibition was a fantastic celebration of the crossover of gaming, music, lifestyle and fashion with basketball.
Sneakers made famous by some of the basketball’s biggest names were displayed alongside NBA players featured on magazine covers to display the fusion between fashion and basketball.
Some of the biggest sporting legends attended the event, including Arsenal hero Thierry Henry and eight-time All-Star NBA player Steve Nash who returned to his roots to help promote basketball in England. Check out Thierry Henry’s tour of the exhibition here -Keep an eye out in the video for the Pall Mall Barbers pop-up store!
For fans of basketball, this was a fantastic event which we were delighted to be invited to be a part of. Check out our Instagram page for lots more images from the event here
