Bruichladdich Distillery is located on the southwestern tip of the remote Hebridean island of Islay, Scotland. It distils four unique spirits at the distillery – Bruichladdich, Port Charlotte and Octomore single malt whiskies and The Botanist Islay Dry Gin. Bruichladdich Classic Laddie whisky is unpeated, floral and complex. Trickle distilled from 100% Scottish barley using much of the original Victorian machinery, the methods employed by their craftsmen have continued unchanged. This is natural whisky, non-chill filtered and colouring free.
Transparency: Do you know what’s in your whisky?
As a direct response to customers’ frustrations about the lack of information available for non-age statement bottles, Bruichladdich first launched their transparency campaign back in 2015 in the hope to change the way they can communicate about what is in their whisky. They go to extreme lengths to create a whisky with exceptional flavour and provenance. “There are no shortcuts and no secrets. We’re an open book on who we are and how we make our whisky”.
– Adam Hannett, Head Distiller
Why transparency?
While many Scotch distillers aim for absolute consistency in their flagship bottle, Bruichladdich has stepped outside convention and tradition, to trace their ingredients from origin to bottling. Each component part, whether barley provenance, cask type or the passing of time, will subtly influence their final recipes. Enter your code to reveal your recipe Every recipe of the Classic Laddie is broken down to give as much information as Bruichladdich are legally allowed to give you. You have the right to know what’s in your glass, and to understand where that flavour comes from. Each batch, though subtly different, must demonstrate its classic floral and elegant Bruichladdich style.
Every bottle of The Classic Laddie has a batch code printed on the back of the bottle. You can enter it
via the below link to reveal the unique recipe for that specific bottle:
The ‘Know what’s in your whisky’ campaign will therefore raise The Classic Laddie recipes to the landing page of the website, redacting all but the youngest age vintage to ensure legality. This, therefore, allows consumers easy access to the information and begin a wider conversation about the
detail:
- Where does the barley come from?
- Is this not the norm?
- The pedigree of the casks
- The complexity of each batch.
- Visibly showing the redacted vintages
- Why is info redacted at all in this day and age?
- Do other distillers share this level of detail?
- With this information what can I learn about the flavour?
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